微商发展面临的问题及对策研究
미상발전면림적문제급대책연구
Research on the Problems and Countermeasures of the Development of Micro-Business
  • 万方数据
    科技广场 과기엄장
    SCIENCE TECHNOLOGY PLAZA
    2015年 6期 200-204 ,共5页

    王乐鹏%李春丽%王颖

    왕악붕%리춘려%왕영

    微商%问题%对策 微商%問題%對策
    미상%문제%대책
    Micro-Business%Problem%Countermeasure
    微信、微博等移动互联应用的发展，为商家降低营销成本提供了可能，微商应运而生。本文介绍了微商的概念，对比淘宝网店，分析了微商的特征，指出了微商发展面临的主要问题，并提出了相应的对策。
    미신、미박등이동호련응용적발전，위상가강저영소성본제공료가능，미상응운이생。본문개소료미상적개념，대비도보망점，분석료미상적특정，지출료미상발전면림적주요문제，병제출료상응적대책。
    The development of We-chat, Weibo and other mobile Internet applications provide a possible way to reduce marketing costs. As a result, micro-business came into being. This paper introduces the concept of mi-cro-business, analyzes its characteristics by comparing with Taobao online store, points out the main problems dur-ing its development, and puts forward the corresponding countermeasures.
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