CAJ | 학술논문

本文在综合归纳国内外学者相关文献中发现，影响消费者地理标志农产品购买意愿的因素大致有四个方面：消费者的个人基本特征、消费者对地理标志农产品的认知程度、消费者对地理标志农产品的信任程度、消费者对地理标志农产品的支付意愿。相比国外学者而言，我国学者在此方面的研究还存在一定的不足。针对不足，本文提出了今后的研究展望。
본문재종합귀납국내외학자상관문헌중발현，영향소비자지리표지농산품구매의원적인소대치유사개방면：소비자적개인기본특정、소비자대지리표지농산품적인지정도、소비자대지리표지농산품적신임정도、소비자대지리표지농산품적지부의원。상비국외학자이언，아국학자재차방면적연구환존재일정적불족。침대불족，본문제출료금후적연구전망。
This paper, after summarizing the related literatures of domestic and foreign scholars, finds out that the influencing factors on purchase willingness for agricultural products with geographical indications can be cate-gorized into four aspects: basic characteristics of individual consumers, the consumer's awareness, confidence and the willingness to buy. Meanwhile, there still exist some shortages in domestic researches in this aspect. This pa-per, therefore, puts forward the future research prospect.