CAJ | 학술논문

以用户数最多、首暴网络舆情事件最频繁的新浪微博为例，设计了针对政府的负面网络舆情的热度定量评价方法。从针对政府的负面网络舆情主体、客体、传播、受众4个维度，细化了包含14个指标的评价体系，设计了指标的量化细则，依据专家打分法确定评价因素的重要性，通过构造判断矩阵、矩阵归一化处理、和积法计算特征向量、矩阵一致性校验等方法，在微调评价要素重要性排序基础上规划各评价要素的权重，进而设计基于微博、针对政府的负面网络舆情热度定量评价方法。理论分析、实证分析、综合对比结果表明：该方法有效，实际可操作性强，为针对政府的负面网络舆情分析、引导、管理和控制研究提供了理论依据。
이용호수최다、수폭망락여정사건최빈번적신랑미박위례，설계료침대정부적부면망락여정적열도정량평개방법。종침대정부적부면망락여정주체、객체、전파、수음4개유도，세화료포함14개지표적평개체계，설계료지표적양화세칙，의거전가타분법학정평개인소적중요성，통과구조판단구진、구진귀일화처리、화적법계산특정향량、구진일치성교험등방법，재미조평개요소중요성배서기출상규화각평개요소적권중，진이설계기우미박、침대정부적부면망락여정열도정량평개방법。이론분석、실증분석、종합대비결과표명：해방법유효，실제가조작성강，위침대정부적부면망락여정분석、인도、관리화공제연구제공료이론의거。
In order to quantitatively evaluate the heat of microblog public opinion, a new evaluating method for negative Internet public o-pinion of government is proposed and designed from four dimensions of subjects, object, communications and audiences, of which the in-dex system consists of four evaluation elements and fourteen evaluation items. The evaluation items are sorted by the expert scoring meth-od, and the method is realized by constructing pair wised comparison matrix, calculating matrix eigenvector and testing matrix consisten-cy. Through calculating signal and combination weight, the public opinion is quantified by the weighted sum method. Theoretical analy-sis, empirical research, and comprehensive comparison results show that the method presented is effective. Thus, it provides a novel solu-tion to the analysis, guidance, management, and controlling of negative Internet public opinion of government.