CAJ | 학술논문

作为网络媒介的次生文化与传统大众媒介相融合的产物，弹幕电影无疑意味着互联网思维对传统媒介的介入与影响，同时也透露出媒介融合环境下电影传播方式和接受习惯的转变迹象。在传播学的视野下，通过考察弹幕电影的传播特征与互动模式，从观影方式与受众接受的层面探讨弹幕观影与传统观影模式的区别，并对弹幕电影的优势及弊端进行研究，可以更为客观和科学地把握弹幕电影的媒介特性以及它给传统电影带来的改变。
작위망락매개적차생문화여전통대음매개상융합적산물，탄막전영무의의미착호련망사유대전통매개적개입여영향，동시야투로출매개융합배경하전영전파방식화접수습관적전변적상。재전파학적시야하，통과고찰탄막전영적전파특정여호동모식，종관영방식여수음접수적층면탐토탄막관영여전통관영모식적구별，병대탄막전영적우세급폐단진행연구，가이경위객관화과학지파악탄막전영적매개특성이급타급전통전영대래적개변。
As an integrated product of sub-culture and traditional mass media, danmu movie means the intervention and influence of internet thinking to traditional media; meanwhile, it represents the sign of change in movie dissemination and acceptance habit. In the perspective of communication, we can grasp the media feature more objective and scientific and the changes it brings to traditional movie by exploring the dissemination of danmu movie and its interactive style, discussing the differences between danmu movie and traditional movie from seeing style and audience acceptance, and studying the merits and demerits of danmu movie.