CAJ | 학술논문

随着社会的不断发展，政府与市场作为传统的两大体系所存在的不足与缺陷也不断凸显，不同于两者的第三部门的力量日益崛起。高校校友会作为第三部门（我国多称为社会组织）的一种特殊类型，在广泛凝聚知识分子力量、创造海内外社会的沟通平台、为高校办学开拓社会资源等方面具有其他社会组织不可替代的重要作用，但同时也和大多社会组织一样面临着合法性困境、资源投入缺乏、组织发展模式雷同等问题，从战略管理的视角对其加以分析，对推动它的再发展具有一定借鉴意义。
수착사회적불단발전，정부여시장작위전통적량대체계소존재적불족여결함야불단철현，불동우량자적제삼부문적역량일익굴기。고교교우회작위제삼부문（아국다칭위사회조직）적일충특수류형，재엄범응취지식분자역량、창조해내외사회적구통평태、위고교판학개탁사회자원등방면구유기타사회조직불가체대적중요작용，단동시야화대다사회조직일양면림착합법성곤경、자원투입결핍、조직발전모식뢰동등문제，종전략관리적시각대기가이분석，대추동타적재발전구유일정차감의의。
With continuous social development, the shortcomings and defects of the government and the market, as the two tradi-tional systems, have been continuously exposed, and the third department has been increasingly strong. As a special type of the third department (which is generally called social organization in China), university alumni association plays an irreplaceable role in uniting intellectuals, creating a platform for the communication between foreign and domestic society, and expanding social re-sources for university school-running, but it is also faced with some problems as most social organizations do, such as dilemmas in legality, lack of resource investment, duplicated mode of orga-nization development. To analyze this issue from the perspective of strategic management is of certain referential significance for promoting its re-development.