CAJ | 학술논문

小微企业规模小，资源有限，竞争力弱，生存压力大，但同时小微企业市场竞争意识较强，市场反应快速、灵活。影响小微企业成长的因素有内部因素和外部因素，主要是内部因素影响。小微企业在市场竞争中应把握好市场机会、商业模式、竞争策略等三个关键环节才能实现持续成长。
소미기업규모소，자원유한，경쟁력약，생존압력대，단동시소미기업시장경쟁의식교강，시장반응쾌속、령활。영향소미기업성장적인소유내부인소화외부인소，주요시내부인소영향。소미기업재시장경쟁중응파악호시장궤회、상업모식、경쟁책략등삼개관건배절재능실현지속성장。
The scales of small and micro enterprises are small, the resources are limit, the competitiveness is weak, the survival pressure is high, but at the same time, the market competition consciousness of small and micro enterprises is strong, the response market is rapid and flexible. The affect factors of small and micro enterprises growth are the internal factors and external factors, main of them are the internal factors. Small and micro enterprises should hold well three key links of market opportunities, business model and competitive strategy in market competition to achieve sustained growth.