CAJ | 학술논문

由于各种原因，中国和西方国家在文化上有很多的不同之处，这些文化上的差异，对英文广告语的汉语翻译产生了很大的影响。因而，在进行广告语的英汉翻译时，翻译者不但要对中西文化的差异有深刻的认识，还要正确地运用翻译方法和技巧，只有这样才能充分发挥广告语的宣传和号召效应。
유우각충원인，중국화서방국가재문화상유흔다적불동지처，저사문화상적차이，대영문엄고어적한어번역산생료흔대적영향。인이，재진행엄고어적영한번역시，번역자불단요대중서문화적차이유심각적인식，환요정학지운용번역방법화기교，지유저양재능충분발휘엄고어적선전화호소효응。
Due to various reasons,there are many cultural differences between China and western countries.These differ-ences in culture greatly influence the English-Chinese translation of advertising language.Therefore,in the process of English-Chinese translation of advertising language,the translator should not only profoundly understand the cultural differences,but al-so apply proper translation strategies and skills.In this way we can give full play to the propaganda and calling for effects of ad-vertising language.