中国流通经济
中國流通經濟
중국류통경제
CHINA BUSINESS AND MARKET
2015年
9期
6-10
,共5页
互联网%流通%电子商务
互聯網%流通%電子商務
호련망%류통%전자상무
internet%circulation%e-commerce
“互联网+”概念一经提出,便得到了各行各业的热烈响应,流通领域亦加快行动步伐,继续大力开展与互联网的对接并发展电子商务,互联网企业不断进入流通领域。随着“互联网+流通”概念的广泛使用,出现了一系列对“互联网+流通”的不同理解,一种观点认为,“互联网+流通”是互联网与流通企业的结合;一种观点认为,“互联网+流通”就等于电子商务;一种观点认为,“互联网+流通”是互联网重塑或创新流通。以上观点各有各的道理,但“互联网+流通”作为一种新的理念,既应该实现模式的创新,又应该实现效率的提升,还应该实现技术的进步。与电子商务相比,“互联网+流通”的创新意义更加深远,必将推动流通业的成本革命,促进流通业资源的优化配置,有助于破解长期困扰流通领域的一系列难题,实现流通业重塑。“互联网+”的一个重要效应就是创新,“互联网+流通”正在促成流通业的诸多变革:“互联网+流通”创造了新的商业平台;“互联网+流通”正在改变商业的空间集聚方式;“互联网+流通”导致了“四流”及其相互关系的深刻变化;“互联网+流通”创造了新的商业模式;“互联网+流通”改变了流通的地区格局。
“互聯網+”概唸一經提齣,便得到瞭各行各業的熱烈響應,流通領域亦加快行動步伐,繼續大力開展與互聯網的對接併髮展電子商務,互聯網企業不斷進入流通領域。隨著“互聯網+流通”概唸的廣汎使用,齣現瞭一繫列對“互聯網+流通”的不同理解,一種觀點認為,“互聯網+流通”是互聯網與流通企業的結閤;一種觀點認為,“互聯網+流通”就等于電子商務;一種觀點認為,“互聯網+流通”是互聯網重塑或創新流通。以上觀點各有各的道理,但“互聯網+流通”作為一種新的理唸,既應該實現模式的創新,又應該實現效率的提升,還應該實現技術的進步。與電子商務相比,“互聯網+流通”的創新意義更加深遠,必將推動流通業的成本革命,促進流通業資源的優化配置,有助于破解長期睏擾流通領域的一繫列難題,實現流通業重塑。“互聯網+”的一箇重要效應就是創新,“互聯網+流通”正在促成流通業的諸多變革:“互聯網+流通”創造瞭新的商業平檯;“互聯網+流通”正在改變商業的空間集聚方式;“互聯網+流通”導緻瞭“四流”及其相互關繫的深刻變化;“互聯網+流通”創造瞭新的商業模式;“互聯網+流通”改變瞭流通的地區格跼。
“호련망+”개념일경제출,편득도료각행각업적열렬향응,류통영역역가쾌행동보벌,계속대력개전여호련망적대접병발전전자상무,호련망기업불단진입류통영역。수착“호련망+류통”개념적엄범사용,출현료일계렬대“호련망+류통”적불동리해,일충관점인위,“호련망+류통”시호련망여류통기업적결합;일충관점인위,“호련망+류통”취등우전자상무;일충관점인위,“호련망+류통”시호련망중소혹창신류통。이상관점각유각적도리,단“호련망+류통”작위일충신적이념,기응해실현모식적창신,우응해실현효솔적제승,환응해실현기술적진보。여전자상무상비,“호련망+류통”적창신의의경가심원,필장추동류통업적성본혁명,촉진류통업자원적우화배치,유조우파해장기곤우류통영역적일계렬난제,실현류통업중소。“호련망+”적일개중요효응취시창신,“호련망+류통”정재촉성류통업적제다변혁:“호련망+류통”창조료신적상업평태;“호련망+류통”정재개변상업적공간집취방식;“호련망+류통”도치료“사류”급기상호관계적심각변화;“호련망+류통”창조료신적상업모식;“호련망+류통”개변료류통적지구격국。
The concept of“internet+circulation”arouses the responsiveness from different fields;the circulation industry also takes corresponding actions as soon as possible to develop e-commerce;and more and more internet enterprises begin to enter the field of circulation. With the popularizing of“internet+circulation”,there exists some different understandings of this concept:the first opinion is that“internet+circulation”is the combination of internet and circulation enterprises;the second is that it is equal to e-commerce;and the third is that it is the reshape of internet and the innovation of circulation. In“internet and circulation”,which is a new idea,we should realize the innovation in pattern,the improvement of efficiency and the progress in technology. Compared with e-commerce,“internet and circulation is of greater significance of innovation;and it will definitely promote the cost revolution of circulation industry,promote the optimized distribution of resources,and be helpful for solving difficult problems in the circulation industry and the reshape of this industry. The most important effect of“internet plus”is innovation,and“internet + circulation”is promoting many innovations in circulation industry,such as the creation of new commercial platform,the changing pattern of spatial aggregation,the profound changes in the“four flow”and the relation among them,the new commercial pattern,and the changed regional arrangement of circulation.