CAJ | 학술논문

本文分析阐述了利用IPTV大数据做收视分析的优势。首先介绍了传统收视分析及IPTV收视分析的特点,指出IPTV因其双向互动的特性,可以做到全样本的收视行为采集,再借助大数据技术优势,所做出的分析结果更客观、更及时、更精细、更准确。未来随着IPTV用户范围的扩大,用户具象化问题的解决,IPTV收视分析的结果将形成新的多维度全方位的收视指标,影响广播电视行业的发展。
본문분석천술료이용IPTV대수거주수시분석적우세。수선개소료전통수시분석급IPTV수시분석적특점,지출IPTV인기쌍향호동적특성,가이주도전양본적수시행위채집,재차조대수거기술우세,소주출적분석결과경객관、경급시、경정세、경준학。미래수착IPTV용호범위적확대,용호구상화문제적해결,IPTV수시분석적결과장형성신적다유도전방위적수시지표,영향엄파전시행업적발전。
This article expounds the advantage of using big data technology to analyze IPTV audience rat-ing. In this article,it mentions the different characteristics between traditional audience rating and IPTV audience rating. IPTV audience rating would be more objective,in time,accuracy because it could use big data technology to analyze whole sample. In the future,with the expansion of IPTV’ s user area and the so-lution of concretization,IPTV audience rating would be a brand new audience rating to influence the de-velopment of this trade.