CAJ | 학술논문

居民消费需求是流通业发展赖以生存的基础，也是流通业发展的直接动力。流通业是居民消费需求得以满足的重要保障，流通业发展与居民消费需求必须匹配，才能推动两者良性互动。基于此，本文构建了流通业发展与居民消费需求匹配度评价指标体系，利用熵权法与综合评价法相结合计算得出了全国30个省（区、市）的流通业与居民消费需求两方面的综合得分，并基于协同理论建立了匹配度计算公式，评价了各省（区、市）两者匹配度。实证发现，东部地区流通业发展与居民消费需求的匹配度普遍高于西部地区，尤其是浙江、上海、广东等沿海省市更是实现了优质匹配。研究认为，应为流通业和居民消费需求匹配创造良好的环境，夯实两者匹配的基础，挖掘两者匹配的潜力。
거민소비수구시류통업발전뢰이생존적기출，야시류통업발전적직접동력。류통업시거민소비수구득이만족적중요보장，류통업발전여거민소비수구필수필배，재능추동량자량성호동。기우차，본문구건료류통업발전여거민소비수구필배도평개지표체계，이용적권법여종합평개법상결합계산득출료전국30개성（구、시）적류통업여거민소비수구량방면적종합득분，병기우협동이론건립료필배도계산공식，평개료각성（구、시）량자필배도。실증발현，동부지구류통업발전여거민소비수구적필배도보편고우서부지구，우기시절강、상해、엄동등연해성시경시실현료우질필배。연구인위，응위류통업화거민소비수구필배창조량호적배경，항실량자필배적기출，알굴량자필배적잠력。
Residents’consumption demand is not only the basis for the development of circulation industry,but also the direct driving force of the development of circulation industry. Circulation is an important guarantee to meet consumer demand. The development of circulation industry and residents’consumption demand must be matched to promote the positive interaction between them. Based on this,the authors construct an evaluation index system to measure the matching degree between the development of circulation industry and residents’consumption demand;with the help of the entropy weight method and the comprehensive evaluation method,the comprehensive score of 30 provinces (autonomous regions and municipalities) of the circulation industry and residents’consumption demand is calculated;and the matching degree of these provinces have been evaluated. The empirical findings show that the matching degree of the distribution industry development and consumption demand in the eastern regions is generally higher than that of the western regions,especially in such coastal provinces as Zhejiang,Shanghai,Guangdong and so on. The authors believe that we should create the sound situation for the matching between circulation industry and residents’consumption demand,lay the solid foundation for the matching and explore more potentials for than.