CAJ | 학술논문

居民参与社区卫生服务是否会产生有利于组织和个人的公民行为是理论界研究的新命题。通过引入居民参与、居民满意与信任和公民行为理论，对社区451份有效样本进行实证分析，结果表明：居民参与公共卫生服务的行为对居民公民行为有显著的正向影响；信任、满意度在居民参与和公民参与中起完全中介作用。居民参与与营销领域的顾客参与在理论基础、内容及影响机制上是相同的。在拓展现有理论的基础上，为有效开展公共卫生服务提供良性发展的路径。
거민삼여사구위생복무시부회산생유리우조직화개인적공민행위시이론계연구적신명제。통과인입거민삼여、거민만의여신임화공민행위이론，대사구451빈유효양본진행실증분석，결과표명：거민삼여공공위생복무적행위대거민공민행위유현저적정향영향；신임、만의도재거민삼여화공민삼여중기완전중개작용。거민삼여여영소영역적고객삼여재이론기출、내용급영향궤제상시상동적。재탁전현유이론적기출상，위유효개전공공위생복무제공량성발전적로경。
It is a new topic in the theory circle whether residents’ participation in community health services will affect postively citizen behavior of organizations and individuals. By introducing residents’ participation, residents’ satisfaction and trust, and the theory of citizen behavior, this research has launched an empirical analysis of 451 samples available in the community. Findings show that residents’ participation in community health services and their citizen behaviors are positively correlated. Residents’ satisfaction and trust plays an entirely intermediary role in the relationship of residents’ participation and citizen behavior. Moreover, the participation of residents and customers’ involvement in the field of marketing are the same in theoretical basis, content and influential mechanism. Based on the expansion of existing theory, this research focuses on the logical relation between participating in community health services and promoting the residents’ satisfaction and trust so as to affect their citizen behavior, providing a benignant development path for the effective conduct of public health services.