CAJ | 학술논문

结合案例分析了虚拟社群和创业机会、创业资源的关系，对于基于虚拟社群的创业，虚拟社群有助于创业机会的识别，并能够带来用户、内容、品牌等资源；对于利用虚拟社群的创业，虚拟社群帮助创业者检验、修正创业机会，并能够带来资金、生产、销售、营销、法律、审计等各种资源，并分别对两种不同的创业模式提出了建议，最后指出了研究的不足和展望。
결합안례분석료허의사군화창업궤회、창업자원적관계，대우기우허의사군적창업，허의사군유조우창업궤회적식별，병능구대래용호、내용、품패등자원；대우이용허의사군적창업，허의사군방조창업자검험、수정창업궤회，병능구대래자금、생산、소수、영소、법률、심계등각충자원，병분별대량충불동적창업모식제출료건의，최후지출료연구적불족화전망。
Analyzing the relationship among virtual communities ,entrepreneurial opportunities ,entrepreneurial resources ,for entrepreneurial ac‐tivity based virtual community ,virtual community helps to identify business opportunities and can bring users ,content ,brands and other re‐sources ;Forentrepreneurial activity use virtual community ,virtual community helps entrepreneurs test ,revise business opportunities ,and have the ability to bring a variety of resources ,such as ,funding ,production ,sales ,marketing ,legal ,auditing.Then making suggestions for two differ‐ent business model ,Finally ,it points the problemsand prospect of the research.