新疆大学学报(哲学·人文社会科学版)
新疆大學學報(哲學·人文社會科學版)
신강대학학보(철학·인문사회과학판)
JOURNAL OF XINJIANG UNIVERSITY(PHILOSOPHY,HUMANITIES & SOCIAL SCIENCES)
2015年
3期
64-68
,共5页
中亚%传播%机制
中亞%傳播%機製
중아%전파%궤제
Central Asia%Communication%Mechanism
中亚传播需要根据文化的传播规律制定出正确的传播策略。既要利用文化的内在传播规律,关注中华文化五千年形成的生存智慧,尽力维护中亚民族特定的民族情感,通过传播中华民族“仁”爱天下情怀,唤起中亚民族对中华文化的情感认同;又要利用跨文化传播的外在规律,积极传播中国特色的社会发展理想,用中国梦唤醒中亚民族的现世幸福追求。所以中亚传播不是没有条件的,只有采取一系列卓有成效的文化传播战略,才有可能开辟出一条中国文化与中亚文化的互动传播创新之路。
中亞傳播需要根據文化的傳播規律製定齣正確的傳播策略。既要利用文化的內在傳播規律,關註中華文化五韆年形成的生存智慧,儘力維護中亞民族特定的民族情感,通過傳播中華民族“仁”愛天下情懷,喚起中亞民族對中華文化的情感認同;又要利用跨文化傳播的外在規律,積極傳播中國特色的社會髮展理想,用中國夢喚醒中亞民族的現世倖福追求。所以中亞傳播不是沒有條件的,隻有採取一繫列卓有成效的文化傳播戰略,纔有可能開闢齣一條中國文化與中亞文化的互動傳播創新之路。
중아전파수요근거문화적전파규률제정출정학적전파책략。기요이용문화적내재전파규률,관주중화문화오천년형성적생존지혜,진력유호중아민족특정적민족정감,통과전파중화민족“인”애천하정부,환기중아민족대중화문화적정감인동;우요이용과문화전파적외재규률,적겁전파중국특색적사회발전이상,용중국몽환성중아민족적현세행복추구。소이중아전파불시몰유조건적,지유채취일계렬탁유성효적문화전파전략,재유가능개벽출일조중국문화여중아문화적호동전파창신지로。
The dissemination in Central Asia needs to develop a correct communication strategy in line with the law of the cultural communication. On the one hand, the laws of inherent cultural propagation must be utilized to focus on the living wisdom of 5000 year Chinese culture, try to preserve the national emotion of Central Asian nations, and arouse in Central Asian nations the emotional identification with Chinese culture by the dissemination of the Chinese concept of ”benevolence”. On the other hand, the external rules of cross cultural communication must also be exploited to actively spread the ideal of social development with Chinese characteristics, and, with the Chinese dream, wake up the pursuit of secular happiness in Central Asian nations. Therefore, the dissemination in Central Asia is not without conditions. Only by taking a series of effective cultural communication strategies can it be possible to open up an interactive, innovative communication channel between Chinese culture and Central Asian culture.