CAJ | 학술논문

信息技术的迅速发展和社会化媒体的广泛应用极大地解放了公众的空间话语权，为公众提供了一种全新的自我表达方式。研究影响公众在线参与公共事务讨论行为的因素，有助于及时发现社会公共事务管理中的问题及公众的社会需求，引导公众积极参与在线社会公共事务讨论，推动社会民主化进程。文章根据技术接受模型和计划行为理论构建用户在线参与公共事务讨论影响因素分析的理论模型，通过问卷调查获取有关数据，使用结构方程方法和统计分析方法分析影响用户参与在线公共事务讨论的因素，并以此为根据，提出相应的对策引导以提高用户参与在线公共事务讨论的程度和质量。
신식기술적신속발전화사회화매체적엄범응용겁대지해방료공음적공간화어권，위공음제공료일충전신적자아표체방식。연구영향공음재선삼여공공사무토론행위적인소，유조우급시발현사회공공사무관리중적문제급공음적사회수구，인도공음적겁삼여재선사회공공사무토론，추동사회민주화진정。문장근거기술접수모형화계화행위이론구건용호재선삼여공공사무토론영향인소분석적이론모형，통과문권조사획취유관수거，사용결구방정방법화통계분석방법분석영향용호삼여재선공공사무토론적인소，병이차위근거，제출상응적대책인도이제고용호삼여재선공공사무토론적정도화질량。
The rapid dev elopment of information technology and the wide application of social media have greatly liberated the public discourse space, providing the public with a new way of self-expression. Research on the factors affecting the public’s participation behavior in online public affairs discussion, helps to discover the problems in social public affairs management and the social public demand, guide the public to participating in online public affairs discussion actively, promote social democratization process. Based on the technology acceptance model and the theory of planned behavior, build the theoretical model of influencing factors about user participation behavior in online public affairs discussion. Through the questionnaire survey to obtain relevant data, using the structural equation method and statistical analysis methods to analyze the influencing factors of users participate in public affairs online. Analyze the questionnaire data by structural equation method. Then according to the results of the analysis put forward the corresponding countermeasures to guide and improve the degree of users participate in public affairs discussion online.