CAJ | 학술논문

基于 CHNS 2011年的数据，本文利用 Double hurdle 模型，从参与消费和消费多少两个角度对比分析了中国城乡居民的茶叶消费。结果表明，中国城乡居民中分别有2.61亿和1.67亿的饮茶者，日均饮茶量分别为3.19杯和2.81杯，城乡的茶叶消费普及率分别达到46.5%和33.0%，城镇居民和农村居民的茶叶消费收入弹性分别为11.19%和7.9%。城镇居民参与茶叶消费受年龄和收入影响，农村居民参与茶叶消费受收入和家庭规模影响，城乡居民中男性消费者的饮茶量更多，在茶叶消费量的影响上，年龄、收入、家庭规模和受教育程度对城乡居民茶叶消费量具有显著的正向影响。推动中国国内茶叶消费的政策建议是考虑政策的适用性、加快提升城乡居民收入和准确寻找缝隙市场。
기우 CHNS 2011년적수거，본문이용 Double hurdle 모형，종삼여소비화소비다소량개각도대비분석료중국성향거민적다협소비。결과표명，중국성향거민중분별유2.61억화1.67억적음다자，일균음다량분별위3.19배화2.81배，성향적다협소비보급솔분별체도46.5%화33.0%，성진거민화농촌거민적다협소비수입탄성분별위11.19%화7.9%。성진거민삼여다협소비수년령화수입영향，농촌거민삼여다협소비수수입화가정규모영향，성향거민중남성소비자적음다량경다，재다협소비량적영향상，년령、수입、가정규모화수교육정도대성향거민다협소비량구유현저적정향영향。추동중국국내다협소비적정책건의시고필정책적괄용성、가쾌제승성향거민수입화준학심조봉극시장。
Based on the data from China Health and Nutrition Survey in 2011, the paper used double hurdle model to analyze the tea consumption between urban and rural residents, from the perspective of participation of tea consumption and how much to consumes. The results showed there were about 0.261 billion and 0.167 billion tea consumers in urban and rural regions, the corresponding quantities of tea consumed were 3.19 cup and 2.81 cup per day, 46.5% of urban residents and 33% of rural residents drink tea, income elastic of demand for urban and rural residents were 11.19% and 7.9% respectively. The participation of tea consumption of urban residents was influenced by age and income, while the rural residents were affected by income and family size on the participation of tea consumption, male in urban area consumed more cups of tea than female. Age, income, family size and education all showed positive and significant effect on the tea consumption. The corresponding policies to promote tea consumption in China included considering the applicability of policy, speeding up to increase the income of urban and rural residents, finding the niche market.