CAJ | 학술논문

通过分析国内外期刊发展的实践，我们总结出品牌化、规模化、多元化、国际化等是期刊集团的基本特征。在期刊集团化发展过程中，品牌化是核心竞争力所在，规模化是资本运营的必然要求，多元化是产业化发展的必经之路，国际化是经济全球化背景下发展的必然结果。通过集团化发展，创建有国际影响力和竞争力的期刊品牌，将中国期刊产业做大做强，是我国期刊体制改革的着眼点和立足点。
통과분석국내외기간발전적실천，아문총결출품패화、규모화、다원화、국제화등시기간집단적기본특정。재기간집단화발전과정중，품패화시핵심경쟁력소재，규모화시자본운영적필연요구，다원화시산업화발전적필경지로，국제화시경제전구화배경하발전적필연결과。통과집단화발전，창건유국제영향력화경쟁력적기간품패，장중국기간산업주대주강，시아국기간체제개혁적착안점화립족점。
Based on the analysis of development practice of worldwide journals,the primary features of the journal groups are summarized as branding,large-scale,diversification and internationalization. During the collectivization development period,branding is the core competitiveness,large-scale is es-sential to capital management,diversification is a necessity to industrialization development as well, while internationalization is the inevitable result of economic globalization.To create a brand with in-ternational influence and competitive advantage via collectivization development is the base of journal structural reform in China.