北京邮电大学学报(社会科学版)
北京郵電大學學報(社會科學版)
북경유전대학학보(사회과학판)
JOURNAL OF BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS(SOCIAL SCIENCES EDITION)
2015年
4期
1-9
,共9页
社交媒体%国际传播%中国文化形象%文化走出去
社交媒體%國際傳播%中國文化形象%文化走齣去
사교매체%국제전파%중국문화형상%문화주출거
social media%international communication%Chinese cultural image%cultural strategy of “going out”
在若干具有重要性和典型性的国际社交媒体中采集、过滤、选取具有高传播热度的帖子进行内容挖掘和定量分析,考察国际社交媒体热点传播内容中的中国文化形象呈现特征和差异。中国文化的国际社交媒体传播在文化形象构成、文化内容视野、国际文化关系等方面具有“传统化形象”“日常化元素”“交互性语境”等丰富的呈现特质,不同的社交媒体热点内容也有其不同的侧重。我国需从日常挖掘、地方塑造、立体建构等多层面,加强和改进新语境下的中国文化对外传播。
在若榦具有重要性和典型性的國際社交媒體中採集、過濾、選取具有高傳播熱度的帖子進行內容挖掘和定量分析,攷察國際社交媒體熱點傳播內容中的中國文化形象呈現特徵和差異。中國文化的國際社交媒體傳播在文化形象構成、文化內容視野、國際文化關繫等方麵具有“傳統化形象”“日常化元素”“交互性語境”等豐富的呈現特質,不同的社交媒體熱點內容也有其不同的側重。我國需從日常挖掘、地方塑造、立體建構等多層麵,加彊和改進新語境下的中國文化對外傳播。
재약간구유중요성화전형성적국제사교매체중채집、과려、선취구유고전파열도적첩자진행내용알굴화정량분석,고찰국제사교매체열점전파내용중적중국문화형상정현특정화차이。중국문화적국제사교매체전파재문화형상구성、문화내용시야、국제문화관계등방면구유“전통화형상”“일상화원소”“교호성어경”등봉부적정현특질,불동적사교매체열점내용야유기불동적측중。아국수종일상알굴、지방소조、입체건구등다층면,가강화개진신어경하적중국문화대외전파。
By sampling important and typical international social media , posts with high communication attention in every kind of sampled social media are filtered and collected to do content mining and statistical analysis , and the features and differences of Chinese cultural image in hot events of international social media are surveyed .The spread of Chinese culture in international social media has rich features such as traditional image in terms of construction of cultural image , everyday elements in view of cultural content and interactive context about inter-national cultural relation.Furthermore , different social media hot events also have their different emphases.Re-quirements are proposed in the aspects of strengthening and improving international communication of Chinese culture , strengthening the multi-dimensional construction , daily mining and local construction in international so-cial media.