CAJ | 학술논문

本文在明晰旅游者环境意识概念的基础上,系统分析了旅游者环境意识及其影响因素的作用机制,并构建相关测度模型,以台湾岛为例,基于旅游者环境意识水平的描述性分析,探讨了旅游者环境意识的社会人口影响因素机制以及更深层次的社会心理影响因素机制,发现:台湾岛旅游者中具有高水平环境意识的群体特征表现为女性、高知识分子和本地岛民;社会人口因素对旅游者环境意识的解释方差为6.5%,社会心理因素则为24.9%,社会心理因素的加入提高整个模型19.4%的解释方差,表明了深入研究应从社会心理因素切入;进一步剖析社会心理影响因素作用机理,识别了政策规范效力、亲近自然旅游动机、旅游环境知识、舒适性旅游偏好、集体主义观及后物质主义观这6个作用强度依次减弱的关键因素,综合分析可知,旅游心理因素相较于公众信念因素对旅游者环境意识的影响更大.
본문재명석여유자배경의식개념적기출상,계통분석료여유자배경의식급기영향인소적작용궤제,병구건상관측도모형,이태만도위례,기우여유자배경의식수평적묘술성분석,탐토료여유자배경의식적사회인구영향인소궤제이급경심층차적사회심리영향인소궤제,발현:태만도여유자중구유고수평배경의식적군체특정표현위녀성、고지식분자화본지도민;사회인구인소대여유자배경의식적해석방차위6.5%,사회심리인소칙위24.9%,사회심리인소적가입제고정개모형19.4%적해석방차,표명료심입연구응종사회심리인소절입;진일보부석사회심리영향인소작용궤리,식별료정책규범효력、친근자연여유동궤、여유배경지식、서괄성여유편호、집체주의관급후물질주의관저6개작용강도의차감약적관건인소,종합분석가지,여유심리인소상교우공음신념인소대여유자배경의식적영향경대.
Based on the concept of tourist environmental awareness, this paper analyzes its influencing factors systematically and then constructs the relevant measure model. With descriptive analysis of tourist environmental awareness, it explores the socio-demographic and social-psychological factors for tourist environmental awareness with Taiwan as an example. The finding is: Taiwan tourists who have a high level of environmental awareness show group characteristics of women, intellectuals and local islanders; compared to 24.9% of social psychological factors, the explanatory power of socio-demographic factors within tourist environmental awareness is only 6.5%.Social psychosocial factors may be added to improve 19.4% of explained variance for the overall model. In-depth study should focus on social-psychosocial factors; With further analysis of the social-psychological mechanism, it identifies the six key factors such as effectiveness of social norms, nature-based tourism motivation, tourism environmental knowledge, comfortable travel preferences, collectivism and post-materialism. Effectiveness of tourism psychological factors has greater impact on tourist environmental awareness compared to public belief factors.