科研信息化技术与应用
科研信息化技術與應用
과연신식화기술여응용
E-science Technology & Application
2015年
2期
3-10
,共8页
互联网金融%大数据%精确营销%信用评估%资产定价%风险管理%数据挖掘
互聯網金融%大數據%精確營銷%信用評估%資產定價%風險管理%數據挖掘
호련망금융%대수거%정학영소%신용평고%자산정개%풍험관리%수거알굴
internet finance%big data%accurate marketing%credit valuation%asset pricing%risk management%data mining
互联网金融是基于互联网及移动通信、大数据、云计算、社交平台、搜索引擎等信息技术,实现资金融通、支付、结算等金融相关服务的金融业态,是现有金融体系的进一步完善和普惠金融的重要内容.数据是互联网金融的核心,大数据技术是保证互联网金融健康发展的关键支撑,互联网金融中的大数据应用包括精确营销、信用评估、资产定价、风险管理和指数编制等.互联网金融大数据应用面临着共享失联、内容失真、处理失速、分析失能和安全失控的问题和挑战.
互聯網金融是基于互聯網及移動通信、大數據、雲計算、社交平檯、搜索引擎等信息技術,實現資金融通、支付、結算等金融相關服務的金融業態,是現有金融體繫的進一步完善和普惠金融的重要內容.數據是互聯網金融的覈心,大數據技術是保證互聯網金融健康髮展的關鍵支撐,互聯網金融中的大數據應用包括精確營銷、信用評估、資產定價、風險管理和指數編製等.互聯網金融大數據應用麵臨著共享失聯、內容失真、處理失速、分析失能和安全失控的問題和挑戰.
호련망금융시기우호련망급이동통신、대수거、운계산、사교평태、수색인경등신식기술,실현자금융통、지부、결산등금융상관복무적금융업태,시현유금융체계적진일보완선화보혜금융적중요내용.수거시호련망금융적핵심,대수거기술시보증호련망금융건강발전적관건지탱,호련망금융중적대수거응용포괄정학영소、신용평고、자산정개、풍험관리화지수편제등.호련망금융대수거응용면림착공향실련、내용실진、처리실속、분석실능화안전실공적문제화도전.
The internet finance, based on the information technologies such as internet, mobile communications, big data, cloud computing, social media and search engine, is a new financial mode for investment, payment and accounting. It not only represents a further improvement in the current financial system but also constitutes an important part of the inclusive finance. Data is the core of internet finance. Big data technology is one of the key supports for the development of internet finance. The big data applications in internet finance includes accurate marketing, credit valuation, asset pricing, risk management and index design. The risks and challenges of losing connection in data sharing, distortion of content, processing speed loss, disability of analysis and losing control of security for the application of big data in internet finance.
