校园英语（中旬）
校園英語（中旬）
교완영어（중순）
English on Campus
2015年
8期
194-195
,共2页
multimodal metaphor%promo%cognitive construction
Based on multimodal metaphor theory,the processes of cognitive construction of Multimodal Metaphor in dynamic discourse are analyzed in colorful Guizhou promo as the subject. The thesis focuses on the interaction of different modal and the process of dynamic metaphor’s construction with the genre characteristic of promos.We find that this promo is not only to impressed audiences with language,image and voice,but also has direct connection with audiences for largely propagandizin.
