CAJ | 학술논문

本文通过梳理义乌模式中早期的一个焦点现象即鸡毛换糖,呈现了义乌农民经商过程中商业行动的起点、过程特质及以此为基础形成的文化积淀.由于农民经商的"本钱小",选择了小本买卖"鸡毛换糖";由于进入经营的门槛低、经营者众多、可替代性强,加上农民经商的"家庭副业"定位,形成"薄利"经营;为了规模化、持续经营,而追求"回头客"以实现"多销".这些特质逐步凝炼成一种"复数行动"的实践习惯和区域文化.复数行动让义乌经营者积累了经济资本、人力资本、社会资本等.现今探讨复数行动在调整商业经营心态,建立常久的、稳定的、可持续的商业互动关系,反对短期行为等方面具有重要的伦理意义.
본문통과소리의오모식중조기적일개초점현상즉계모환당,정현료의오농민경상과정중상업행동적기점、과정특질급이차위기출형성적문화적정.유우농민경상적"본전소",선택료소본매매"계모환당";유우진입경영적문함저、경영자음다、가체대성강,가상농민경상적"가정부업"정위,형성"박리"경영;위료규모화、지속경영,이추구"회두객"이실현"다소".저사특질축보응련성일충"복수행동"적실천습관화구역문화.복수행동양의오경영자적루료경제자본、인력자본、사회자본등.현금탐토복수행동재조정상업경영심태,건립상구적、은정적、가지속적상업호동관계,반대단기행위등방면구유중요적윤리의의.
The phenomenon of exchange between feathers and sugar as a focal point is analyzed in the paper. The order of this paper is to indicate the complex action as the basis for the formation of Yiwu commercial cultural heritage. Those peasant businessmen chose the chicken feather for sugar because of their small capital. Due to the threshold is so low that the management subject is numerous and full substi?tutability, the low profit is formed with the avocation of household sideline production. For large-scale and continuous operation, the pursuit of repeat is formed to achieve"turnover". Those businessmen of Yiwu ac?cumulated economic capital, human capital, social capital through this pattern of"complex action". Feath?er trade is so small that it's incentive for the pattern of complex action with the characteristics of limited desire and low rationality. The trading customers are so many that it's feasible for this pattern. The habit of practice and regional culture is formed in Yiwu. The topic of"complex action"is important in ethical for restructuring the mind of commercial operations, for establishing a stable and sustainable commercial order especially in preventing short-term behaviors.