CAJ | 학술논문

在B2 C环境下，提高配送时隙运营效率，降低运营成本，尽力通过高效的资源利用率来降低成本，从而产生良好的经济效益，成为网络零售商提高竞争力的关键所在。本文规避单目标研究不能够较为全面反映配送的实际问题，拟考虑从多目标角度对问题进行优化，建立了基于客户偏好的时隙偏差最小和时隙配送成本最小的综合优化模型。最后通过算例分析，模拟几种不同情况，综合优化模型在时间和成本水平下都较传统单目标更优，能使配送时隙综合效用最大。
재B2 C배경하，제고배송시극운영효솔，강저운영성본，진력통과고효적자원이용솔래강저성본，종이산생량호적경제효익，성위망락령수상제고경쟁력적관건소재。본문규피단목표연구불능구교위전면반영배송적실제문제，의고필종다목표각도대문제진행우화，건립료기우객호편호적시극편차최소화시극배송성본최소적종합우화모형。최후통과산례분석，모의궤충불동정황，종합우화모형재시간화성본수평하도교전통단목표경우，능사배송시극종합효용최대。
In B2C, improving delivery slots operational efficiency , reducing operational costs through effi-cient resource utilization , and obtaining in good economic benefits , is the key for online retailers to impro-ving competitiveness .As a single-goal study cannot fully reflect the actual distribution , a multi-objective optimization is conducted based on customer preferences minimum deviation slots and slot distribution costs smallest integrated optimization model .A numerical example is used to simulate several different situa-tions, proving that integrated optimization model is better in terms of time and cost than the traditional sin-gle objective , making the largest distribution utility slot comprehensive .