CAJ | 학술논문

考虑销售价格变动对服装行业供应链的影响，以博弈论为基础，建立了单次订购两阶段销售模型，通过对单一契约以及组合契约对服装供应链协调性分析，得出：组合契约优于单一契约，当供应链系统最优时，单一契约参数的设计依赖于企业的生产成本和市场需求结构，组合契约的参数设计与市场需求无关；通过设计合理的批发价格和契约参数，组合契约能够协调服装供应链；销售价格的变动会对组合契约的参数设计产生影响；特权使用费的转移支付有助于协调服装供应链。最后通过某一服装企业案例作了实证研究。
고필소수개격변동대복장행업공응련적영향，이박혁론위기출，건립료단차정구량계단소수모형，통과대단일계약이급조합계약대복장공응련협조성분석，득출：조합계약우우단일계약，당공응련계통최우시，단일계약삼수적설계의뢰우기업적생산성본화시장수구결구，조합계약적삼수설계여시장수구무관；통과설계합리적비발개격화계약삼수，조합계약능구협조복장공응련；소수개격적변동회대조합계약적삼수설계산생영향；특권사용비적전이지부유조우협조복장공응련。최후통과모일복장기업안례작료실증연구。
Considering the influence of sales price change on the apparel supply chain , a two-echelon sales supply chain model with single ordering is established based on game theory .Through an analysis of single contract and combined contract in the supply chain coordination , a conclusion is drawn that the composite contract is better than the single contract .With the optimal status of the whole supply chain , the single contract parameter design depends on the production cost and demand of the corporation , but it only corre-lates with production cost within the combined contract .With reasonable designing of parameters and wholesale price , the combined contract can coordinate the supply chain .Changes of sales price will influ-ence the parameter design within the composite contract .In addition, privilege royalty transfer payment contributes to the coordination of the supply chain .The results are supported by an empirical study .