CAJ | 학술논문

时尚前沿总在吸收具有影响力的设计风格与思潮，新现代主义设计理念下的服装设计兼容现代主义和后现代主义两大设计风格，而呈现出新的设计特色，即在追求功能与理性的同时，强调特定语境下的文脉精神。本文从符号学视角解读新现代主义服饰的语境，试图揭示新现代主义服饰文化的内涵，管窥服饰产品溢价的规律。新现代主义服饰语境表明消费文化是可以人为营造的，个体穿着选择是一种自主性的行为。文化提供给了消费者服饰搭配的原则，而这也正是产品溢价的关键所在。
시상전연총재흡수구유영향력적설계풍격여사조，신현대주의설계이념하적복장설계겸용현대주의화후현대주의량대설계풍격，이정현출신적설계특색，즉재추구공능여이성적동시，강조특정어경하적문맥정신。본문종부호학시각해독신현대주의복식적어경，시도게시신현대주의복식문화적내함，관규복식산품일개적규률。신현대주의복식어경표명소비문화시가이인위영조적，개체천착선택시일충자주성적행위。문화제공급료소비자복식탑배적원칙，이저야정시산품일개적관건소재。
Fashion always absorb influential design style and ideas, neo-modernism design compatible modernism and post-modernism two design style, neo-modernism fashion design showed a new design features, namely the pursuit of rational functions, emphasizing the spiritual context in specific context at the same time. Attending the context of neo-modernism costumes from semiotics to reveal the connotation of the new culture of modernism clothing, glimpse apparel products of premium law.Neo-modernism fashion context of analysis showed that apparel consumer culture can be artificially which created by the individual ,wearing an autonomous choice by behavior. The culture provides the principle of the consumer dress collocation, and this is precisely where a premium product.