文理导航（下旬）
文理導航（下旬）
문리도항（하순）
Wenli Daohang
2015年
8期
82-82
,共1页
advertisement translation%culture%differences reasons methods
In modern times, with the commercialization of society, the role of advertisement becomes more and more impor-tant in every-day life. In another word, we live in a world of ad-vertisement. With the deepening of economic internationalization, advertisement as sales stimulus plays a crucial role in delivering information. Therefore it appears to be more important to under-stand, appreciate and translate advertisement language properly. Meanwhile, the style of advertisement is different from other texts and emphasis on cross-cultural feature, so the translation of them requires the application of suitable translation strategies.
