CAJ | 학술논문

售电市场的开放是中国电力市场下一步的改革方向。在竞争性的市场环境下，售电公司垄断被打破，售电方式将发生重大转变。分析了竞争性售电公司可能面临的新问题，基于心理学方法构建用户对售电公司及用电合同的选择行为模型，以均一电价和保底封顶实时电价为主，计及可中断负荷影响，为费率制定以及购电比例分配提供科学有效的计算方法，并通过算例分析了以可中断负荷为代表的附加服务类型对于售电公司营销策略的影响。
수전시장적개방시중국전력시장하일보적개혁방향。재경쟁성적시장배경하，수전공사롱단피타파，수전방식장발생중대전변。분석료경쟁성수전공사가능면림적신문제，기우심이학방법구건용호대수전공사급용전합동적선택행위모형，이균일전개화보저봉정실시전개위주，계급가중단부하영향，위비솔제정이급구전비례분배제공과학유효적계산방법，병통과산례분석료이가중단부하위대표적부가복무류형대우수전공사영소책략적영향。
Retail side competition will be introduced as the next step of Chinese electricity market development.Under this environment,retail side monopoly will be broken,which leads to a significant change in the marketing strategy of retailers.In this paper,new challenges for retailers and consumers under competition environment are discussed firstly.Then the customer behavior model based on a psychological method is proposed for simulating the behaviors of electricity consumers to select retailers and electricity contracts.For retailers,a novel marketing strategy considering the influence on interruptible load and consumer behavior is modeled to determine electricity fixed price,up-low limited real-time price and energy procurement allocation.Finally,numerical simulation is used to show the essential features of proposed model.