北方民族大学学报（哲学社会科学版）
北方民族大學學報（哲學社會科學版）
북방민족대학학보（철학사회과학판）
JOURNAL OF BEIFANG ETHNIC UNIVERSITY（PHILOSOPHY AND SOCIAL SCIENCE）
2015年
5期
79-82
,共4页
回族餐饮%老字号%品牌资产
迴族餐飲%老字號%品牌資產
회족찬음%로자호%품패자산
Hui Muslim Restaurant%Famous Brand%Brand Equity
回族餐饮老字号是回族文化的宝贵资产。品牌认知、品牌忠诚度、品牌联想三个要素对回族餐饮老字号品牌资产有显著正向影响，建议回族老字号更新回族餐饮老字号品牌内涵，不断提升品牌知名度，培育顾客品牌忠诚度，树立便捷服务经营理念。
迴族餐飲老字號是迴族文化的寶貴資產。品牌認知、品牌忠誠度、品牌聯想三箇要素對迴族餐飲老字號品牌資產有顯著正嚮影響，建議迴族老字號更新迴族餐飲老字號品牌內涵，不斷提升品牌知名度，培育顧客品牌忠誠度，樹立便捷服務經營理唸。
회족찬음로자호시회족문화적보귀자산。품패인지、품패충성도、품패련상삼개요소대회족찬음로자호품패자산유현저정향영향，건의회족로자호경신회족찬음로자호품패내함，불단제승품패지명도，배육고객품패충성도，수립편첩복무경영이념。
Hui Muslims’ famous brands are the precious heritage after many years of operation, which is influenced by the epitome of the Hui culture. Brand awareness, brand loyalty, brand association are three elements which have significant positive impact on Hui Mus-lims’ famous brands. In this article, we suggest that the famous brands consistently help update the brand connotation, constantly enhance the brand awareness, foster customer brand loyalty, and establish a convenient service business philosophy.
