CAJ | 학술논문

分析了淘宝网营销策略的目的和意义，认识网络营销的理论基础，以及电子商务理论，网络营销理论，网络营销管理理论和SWOT战略分析法。其次，分析了淘宝网的发展现状发展历程，并对淘宝网进行了SWOT分析。再次，本文提出了淘宝网营销的问题和对策。
분석료도보망영소책략적목적화의의，인식망락영소적이론기출，이급전자상무이론，망락영소이론，망락영소관리이론화SWOT전략분석법。기차，분석료도보망적발전현상발전역정，병대도보망진행료SWOT분석。재차，본문제출료도보망영소적문제화대책。
At first, this paper analyzes the Taobao marketing strategy of the purpose and significance, under?standing of the theoretical basis of marketing network, and e-commerce theory, theory of network marketing, net?work marketing management theory and SWOT strategy analysis. Secondly, the development of the development of the Taobao, and the SWOT analysis of Taobao was analyzed. Again, the paper puts forward the problem and Countermeasure of the marketing of Taobao.