CAJ | 학술논문

在当今社会，网络技术的不断突破，客户结构的传统商业模式发生了巨大变化，顾客的忠诚度越来越难以支撑。因此，本文以“1号店”为例，在电子商务环境下对顾客的忠诚度进行一个全面的研究，通过对“1号店”顾客忠诚度的研究，更有效地提出提高顾客忠诚度的措施，使企业拥有一批忠诚的客户资源，从而使得企业的长期利益得到更好的保证，使企业在未来竞争中处于一个有利的位置，也希望能为其他企业起到借鉴的作用。
재당금사회，망락기술적불단돌파，객호결구적전통상업모식발생료거대변화，고객적충성도월래월난이지탱。인차，본문이“1호점”위례，재전자상무배경하대고객적충성도진행일개전면적연구，통과대“1호점”고객충성도적연구，경유효지제출제고고객충성도적조시，사기업옹유일비충성적객호자원，종이사득기업적장기이익득도경호적보증，사기업재미래경쟁중처우일개유리적위치，야희망능위기타기업기도차감적작용。
In today's society, the breakthrough in network technology, the traditional business model structure of the customer occurred great changes and customer loyalty is more and more difficult to support. Therefore, This article to"shop No. 1"as an example, under the electronic commerce environment on customer loyalty of a comprehensive study, through the research on customer loyalty of"shop No. 1", puts forward the measures to im?prove customer loyalty more effectively the present, enable the enterprise to have a group of loyal customer re?sources, from the enterprise's long-term interests obtained with good guarantee, so that enterprises in a favorable position in the future competition, also hope to be reference for other enterprises.