CAJ | 학술논문

市场经济的核心是竞争,竞争的载体是品牌。农产品营销关系到农业产业化及农民增收等国计民生问题,因此,我们要重视农产品的品牌建设,以提高农产品的国际竞争力和促进农业产业化发展。本文通过对山东平度市农产品品牌战略的分析,运用农产品品牌价值链模型描述农产品品牌竞争力的形成过程,并从案例中得出农产品品牌建设的启示及措施建议,即利用资源特色,按照标准生产,实施质量监督,建设农产品品牌。
시장경제적핵심시경쟁,경쟁적재체시품패。농산품영소관계도농업산업화급농민증수등국계민생문제,인차,아문요중시농산품적품패건설,이제고농산품적국제경쟁력화촉진농업산업화발전。본문통과대산동평도시농산품품패전략적분석,운용농산품품패개치련모형묘술농산품품패경쟁력적형성과정,병종안례중득출농산품품패건설적계시급조시건의,즉이용자원특색,안조표준생산,실시질량감독,건설농산품품패。
In the market economy,competition is the core factor and brand is the cartier of competition. In china,agriculture is the pillar industry in national economy.The marketing of the agricultural prod- ucts is greatly related to the agricultural industrialization and the peasants income increase.Consequent- ly,the agricultural products brand building should be emphasized so as to raise the rural international competitive power and accelerate the agricultural industrialization process.Based on the case the bran...