系统工程理论与实践
繫統工程理論與實踐
계통공정이론여실천
Systems Engineering—Theory & Practice
2009年
2期
~
,共null页
胡理增 于信阳 张长赋 谭元戎
鬍理增 于信暘 張長賦 譚元戎
호리증 우신양 장장부 담원융
客户流失 挽救模型 客户终身价值 资源约束 挽救费用
客戶流失 輓救模型 客戶終身價值 資源約束 輓救費用
객호류실 만구모형 객호종신개치 자원약속 만구비용
customer churn; retrieval model; customer lifetime value; resources restriction; retrieval expense;
提出并计算了基于单个客户的广义客户终身价值和挽救费用上限.在此基础上,提出了有挽救总经费约束条件下、为实现全体流失客户终身价值最大化的挽救模型,包括流失客户是否挽救的依据,如何确定各类客户的挽救比例、挽救费用、挽救次序等.最后给出一个算例.
提齣併計算瞭基于單箇客戶的廣義客戶終身價值和輓救費用上限.在此基礎上,提齣瞭有輓救總經費約束條件下、為實現全體流失客戶終身價值最大化的輓救模型,包括流失客戶是否輓救的依據,如何確定各類客戶的輓救比例、輓救費用、輓救次序等.最後給齣一箇算例.
제출병계산료기우단개객호적엄의객호종신개치화만구비용상한.재차기출상,제출료유만구총경비약속조건하、위실현전체류실객호종신개치최대화적만구모형,포괄류실객호시부만구적의거,여하학정각류객호적만구비례、만구비용、만구차서등.최후급출일개산례.
Generalized customer lifetime value and upper retrieval expense are put forward and calculated in the basis of single customer.In order to maximize the generalized customer lifetime value of all churn customers under the restriction of total retrieval expense,the retrieval model is then advanced,including reasons of whether or not to retrieve,how to decide various customers retrieval proportion,retrieval expense and retrieval sequence.An example is given in the end.
