广州体育学院学报
廣州體育學院學報
엄주체육학원학보
Journal of Guangzhou Physical Education Institute
2009年
4期
~
,共null页
田径赛事 市场开发 现状 策略
田徑賽事 市場開髮 現狀 策略
전경새사 시장개발 현상 책략
Track and Field Events; market development; the status; strategy;
采用问卷调查和理论分析等方法,对我国田径赛事市场开发现状进行研究。虽然我国田径赛事资源丰富,但仍存在着市场开发力度小、速度慢、资金不足、市场运作缺乏高度组织化等问题。针对上述问题,通过分析影响因素提出了田径赛事市场开发的策略。
採用問捲調查和理論分析等方法,對我國田徑賽事市場開髮現狀進行研究。雖然我國田徑賽事資源豐富,但仍存在著市場開髮力度小、速度慢、資金不足、市場運作缺乏高度組織化等問題。針對上述問題,通過分析影響因素提齣瞭田徑賽事市場開髮的策略。
채용문권조사화이론분석등방법,대아국전경새사시장개발현상진행연구。수연아국전경새사자원봉부,단잉존재착시장개발력도소、속도만、자금불족、시장운작결핍고도조직화등문제。침대상술문제,통과분석영향인소제출료전경새사시장개발적책략。
This article researches the market development status of Chinese track and field events by using the methods of questionnaire investigation and theoretical analysis.Although track and field events in our country is rich in resources,there still have a lot of problems,such as the market development efforts is small,the speed is slow,the fund is inadequate,and the operation of the market is lack of highly organized.In response to the above-mentioned problems,we have brought the market development strategies b...