CAJ | 학술논문

湖南2007～2008年入境旅游客源数量增速变缓,竞争力降低,地位下降;2008～2009年入境旅游客源市场总结构分量较小,客源市场仍未恢复,市场总体仍处于相对劣势结构;2009～2010年入境旅游客源结构效果较好,竞争力增强,其入境旅客明显增加,客源市场恢复较快。湖南省入境旅游客源目标市场定位为4种类型:即成熟型市场、成长型市场、停滞型市场和潜在型市场,应该据此制定相应的营销策略。
호남2007～2008년입경여유객원수량증속변완,경쟁력강저,지위하강;2008～2009년입경여유객원시장총결구분량교소,객원시장잉미회복,시장총체잉처우상대열세결구;2009～2010년입경여유객원결구효과교호,경쟁력증강,기입경여객명현증가,객원시장회복교쾌。호남성입경여유객원목표시장정위위4충류형:즉성숙형시장、성장형시장、정체형시장화잠재형시장,응해거차제정상응적영소책략。
This paper using the shift-share analysis method(SSM),investigated the evolution of inbound tourist source market structure in Hunan Province before and after the financial crisis.The results showed that the growth of the inbound tourist number slowed down in 2007-2008,being less competitive and in a low position;in 2008-2009,there was a small component of the total structure of the Tourist Market.At the same time,the situation of tourist market has not yet been restored and the market was still in relatively inferior structure.The inbound tourist structure became better,more competitive in 2009-2010.Besides,the number of inbound tourist significantly increased and its situation of inbound tourist source markets recovered rapidly.