金融理论与实践
金融理論與實踐
금융이론여실천
Financial Theory and Practice
2005年
8期
38~40
,共null页
金融产品 营销 信息传播
金融產品 營銷 信息傳播
금융산품 영소 신식전파
financial product; marketing; information broadcasting
金融产品信息传播的真实性是金融产品信息传播的生命,金融产品在人们心目中树立起的"铁的信誉"的社会形象,是金融部门长期坚持以竭诚服务、信誉第一为宗旨的必然结果,金融的信誉是靠诚实的金融工作取得的.信誉是金融产品的生命,同样,真实性也是金融信息传播的生命所在,是金融产品信息传播存在的基础.
金融產品信息傳播的真實性是金融產品信息傳播的生命,金融產品在人們心目中樹立起的"鐵的信譽"的社會形象,是金融部門長期堅持以竭誠服務、信譽第一為宗旨的必然結果,金融的信譽是靠誠實的金融工作取得的.信譽是金融產品的生命,同樣,真實性也是金融信息傳播的生命所在,是金融產品信息傳播存在的基礎.
금융산품신식전파적진실성시금융산품신식전파적생명,금융산품재인문심목중수립기적"철적신예"적사회형상,시금융부문장기견지이갈성복무、신예제일위종지적필연결과,금융적신예시고성실적금융공작취득적.신예시금융산품적생명,동양,진실성야시금융신식전파적생명소재,시금융산품신식전파존재적기출.
The information broadcasting of false financial product is an evil source of severe impairment of consumers＇interests and it＇s a land for cultivating unstable factors for the society.Therefore, it＇s an urgent task to study the authenticity, misguidance, cheating nature and falseness of financial product information broadcasting. The authenticity of broadcasting of financial product is of vital importance. “Iron reputation”, which is a social image, established in the mind of people, is the inevitable result of financial sectors＇ persisting in the aim of “serving the customers wholeheartedly, reputation first”. Reputation of finance is to be achieved after honest financial work. Reputation is the life of financial products： and just the same, authenticity is the life of and the basis for financial information broadcasting.
