华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2005年
8期
108~110
,共null页
直销 开放 挑战 对策
直銷 開放 挑戰 對策
직소 개방 도전 대책
direct marketing; open; challenge; countermeasure
直销市场开放给我国的理论研究、观念转变、营销队伍建设和政策制定等方面带来了挑战,如何应对挑战,建立符合中国国情的直销法规,组建有中国特色的直销队伍,成为时下政府及加入直销行列的企业所关注的焦点.本文分析指出我国直销开放以后亟待解决的六个问题,并针对这些问题提出了相应的对策.
直銷市場開放給我國的理論研究、觀唸轉變、營銷隊伍建設和政策製定等方麵帶來瞭挑戰,如何應對挑戰,建立符閤中國國情的直銷法規,組建有中國特色的直銷隊伍,成為時下政府及加入直銷行列的企業所關註的焦點.本文分析指齣我國直銷開放以後亟待解決的六箇問題,併針對這些問題提齣瞭相應的對策.
직소시장개방급아국적이론연구、관념전변、영소대오건설화정책제정등방면대래료도전,여하응대도전,건립부합중국국정적직소법규,조건유중국특색적직소대오,성위시하정부급가입직소행렬적기업소관주적초점.본문분석지출아국직소개방이후극대해결적륙개문제,병침대저사문제제출료상응적대책.
The direct marketing opening must lead challenge to many aspects such as our country＇s fundamental research, the idea transforms, the marketing troop construction and the policy, how to face the challenge, establish the Chinese national condition direct marketing laws and regulations which adopted to Chinese construct the direct marketing troop, became the key problem which government andenterprise paid attention. This article analyses the challenge direct marketing brings to our country, and provides the countermeasure.
