CAJ | 학술논문

门票作为俱乐部主要的收入来源,其定价方法应该以更灵活多变的形式出现,以此来吸引更多不同人群、不同消费层次的观众.二、三级价格歧视在我国职业足球联赛门票定价中分别具有不同的作用,我国的职业足球俱乐部应该借鉴国内外体育比赛的门票定价策略和销售经验,认真研究我国体育消费者的消费特征和消费市场,应该研究运用怎样的价格歧视对俱乐部和消费者最有利,从而使球队比赛门票的需求与供给达到均衡、俱乐部获得最大利润、消费者得到最大满足,从而使整个职业足球市场化达到最优状态.
문표작위구악부주요적수입래원,기정개방법응해이경령활다변적형식출현,이차래흡인경다불동인군、불동소비층차적관음.이、삼급개격기시재아국직업족구련새문표정개중분별구유불동적작용,아국적직업족구구악부응해차감국내외체육비새적문표정개책략화소수경험,인진연구아국체육소비자적소비특정화소비시장,응해연구운용즘양적개격기시대구악부화소비자최유리,종이사구대비새문표적수구여공급체도균형、구악부획득최대리윤、소비자득도최대만족,종이사정개직업족구시장화체도최우상태.
Pricing method for tickets as the main source of incoming for a club should be flexible and diversified, so as to attract more audiences in different social groups and consuming stratums. Classes 2 and 3 price discrimination plays different roles in ticket pricing for professional soccer league games in China. Professional soccer dubs in China should learn from ticket pricing strategies for and sales experiences from other sports matches at home and abroad, study earnestly sports consumer＇ s consuming characteristics and consumption markets in China, and study on which price discrimination is most favorable to the club and the consumers, so that the demand and supply of the tickets for team matches can be balanced, and that the club will gain the maximum profit and the consumers will be satisfied to a maximum extent, thus the entire professional soccer marketing will be in optimum condition.