当代经济管理
噹代經濟管理
당대경제관리
Contemporary Economic Management
2005年
4期
69~72
,共null页
河北省品牌 名牌 品牌资产
河北省品牌 名牌 品牌資產
하북성품패 명패 품패자산
brand of Hebei; famous brand; brand assets
品牌是企业产品走向市场的标志,是企业知名度、产品知名度形成的引线.当代企业都把培育品牌和名牌产品作为增强其竞争力的武器之一,本文针对河北省品牌运营现状和问题进行了分析,旨在从品牌资产经营的角度探讨我省如何挖掘品牌价值,提升品牌形象,使我省的知名品牌不断增多、品牌资产厚积薄发,作为经济大省的地位真正名符其实.
品牌是企業產品走嚮市場的標誌,是企業知名度、產品知名度形成的引線.噹代企業都把培育品牌和名牌產品作為增彊其競爭力的武器之一,本文針對河北省品牌運營現狀和問題進行瞭分析,旨在從品牌資產經營的角度探討我省如何挖掘品牌價值,提升品牌形象,使我省的知名品牌不斷增多、品牌資產厚積薄髮,作為經濟大省的地位真正名符其實.
품패시기업산품주향시장적표지,시기업지명도、산품지명도형성적인선.당대기업도파배육품패화명패산품작위증강기경쟁력적무기지일,본문침대하북성품패운영현상화문제진행료분석,지재종품패자산경영적각도탐토아성여하알굴품패개치,제승품패형상,사아성적지명품패불단증다、품패자산후적박발,작위경제대성적지위진정명부기실.
The brand is a sign for products marching into the market, and it is a leading wire for the formation of enterprise＇s reputation or product popularity. Contemporary enterprises all regard fostering brands and brand product as one of the weapons which strengthen their competitiveness. This text discusses the current situation of brand management in Hebei. The purpose of this discussion is to analyze the brand assets management, excavate the value of brands, promote brand image. This will make famous brand in Hebei be increased constantly, brand assets be accumulated, the status as large province of economy be established.
