CAJ | 학술논문

对大众体育归位的内涵、运行基础及其社会性建构模式进行分析,研究认为:现阶段应优先确立政府的主导作用,积极拓展新型消费与消费服务的供给领域,积极培育大众体育市场,健全城镇社区的体育组织管理体系.当前体育社会化的发展要克服传统体育的运行模式,关键的问题是建立政府、社会、企业三位一体的社会体育治理结构.在此基础上提出:强化政府公共职能,变革体育管理体制,优化社会体育资源配置;形成以社会大众为对象的多样化体育服务网络;调整体育产业结构,推动传统体育产业向服务业转移以及服务结构、服务项目及服务方式创新等构建内容,以进一步适应社会转型和体育体制的改革发展.
대대음체육귀위적내함、운행기출급기사회성건구모식진행분석,연구인위:현계단응우선학립정부적주도작용,적겁탁전신형소비여소비복무적공급영역,적겁배육대음체육시장,건전성진사구적체육조직관리체계.당전체육사회화적발전요극복전통체육적운행모식,관건적문제시건립정부、사회、기업삼위일체적사회체육치리결구.재차기출상제출:강화정부공공직능,변혁체육관리체제,우화사회체육자원배치;형성이사회대음위대상적다양화체육복무망락;조정체육산업결구,추동전통체육산업향복무업전이이급복무결구、복무항목급복무방식창신등구건내용,이진일보괄응사회전형화체육체제적개혁발전.
By using the method of investigation, documentary and mathematical statistics, the authors analyzed the construct model, running basic and connotation return of the sociality in mass sports. The results showed that the key factors are to build effective running basis in the mass sports, and running mechanism and running pattern for socialization of mass sports. The conclusions are： 1.To establish action leaded by government; 2. To expand new consumption and consume; 3.To cultivate the mass sports market; 4.To take the sanity system of municipal social-area sports. At the same time, the key factors for the building the structure are the government, society and business enterprise in mass sports.