CAJ | 학술논문

联盟伙伴的评价是动态联盟伙伴选择的重要一环.分析了动态联盟伙伴选择过程中定性和定量因素,针对盟主对联盟伙伴采用单一评价方法的不足,提出了要用多种方法对潜在联盟伙伴进行评价.给出了各种方法评价结果的一致性检验模型和组合评价模型.在实例中,对三种成熟的评价方法的结果进行组合评价,使得最终的评价结果更为科学、合理.
련맹화반적평개시동태련맹화반선택적중요일배.분석료동태련맹화반선택과정중정성화정량인소,침대맹주대련맹화반채용단일평개방법적불족,제출료요용다충방법대잠재련맹화반진행평개.급출료각충방법평개결과적일치성검험모형화조합평개모형.재실례중,대삼충성숙적평개방법적결과진행조합평개,사득최종적평개결과경위과학、합리.
The evaluation of partners is an important step towards the partner selection for dynamic alliances. This paper analyzes qualitative and quantitative factors for setting up alliance. Single evaluating method has its limitations, so that more evaluation methods should be employed to assess potential candidates. The paper presents a combination assessment model and a consistency test model. With an example, the paper carries out the combination assessment of three kinds of well-known evaluating methods. It is concluded that the combination assessment is more convincible and reasonable.