CAJ | 학술논문

主要运用了问卷调查法、文献资料法、专家调查法及数理统计法等对山东省沿海经济发达城市居民的体育消费的态度、动机、消费行为及影响因素等状况进行了调查研究,同时还了解到山东省沿海经济发达城市居民体育消费的发展趋势.在此基础上,希望该项研究能够为政府部门合理地引导与培养山东省沿海城镇居民形成积极健康的体育消费模式提供参考,并为体育产业的经营者提供有价值的经济信息.
주요운용료문권조사법、문헌자료법、전가조사법급수리통계법등대산동성연해경제발체성시거민적체육소비적태도、동궤、소비행위급영향인소등상황진행료조사연구,동시환료해도산동성연해경제발체성시거민체육소비적발전추세.재차기출상,희망해항연구능구위정부부문합리지인도여배양산동성연해성진거민형성적겁건강적체육소비모식제공삼고,병위체육산업적경영자제공유개치적경제신식.
With the combination of the documentary analysis, questionnaire investigation,expert interview and statistic analysis, this paper conducted an investigation to explore the current situation of the attitude, the motivation, action, and factors influencing sports consumption among citizens in the four coastal cities in Shandong province. The develownent trend of sports consumption among the people in the 4 coastal cities in Shandong province was also investigated, Is is anticipated to provide references for the govemment to guide and encourage the citizens to develop positive sport consumption mode, thereby providing useful information for the operators of sports industry.