CAJ | 학술논문

采用文献资料、问卷调查、数据统计、比较分析等方法对中部欠发达地区四省体育赛事市场化运作特征进行调查研究.结果表明:市场潜在需求大,但现实需求小;体育职业俱乐部缺乏,少数俱乐部还不是独立市场主体;市场中介机构少,规模小,人才缺乏;政府体育赛事管理行为不规范,法制建设滞后.提出大力发展市场消费需求、体育职业俱乐部、中介机构及加强法制建设的建议,提高体育赛事市场化运作效益.
채용문헌자료、문권조사、수거통계、비교분석등방법대중부흠발체지구사성체육새사시장화운작특정진행조사연구.결과표명:시장잠재수구대,단현실수구소;체육직업구악부결핍,소수구악부환불시독립시장주체;시장중개궤구소,규모소,인재결핍;정부체육새사관리행위불규범,법제건설체후.제출대력발전시장소비수구、체육직업구악부、중개궤구급가강법제건설적건의,제고체육새사시장화운작효익.
Adopted the methods of the documentary analysis, questionnaire investigation, mathematic statistics, and comparative analysis, this study conducted an investigation research in order to explore the rtmning characteristics of markefisation of sport competitions among four provinces in the underdeveloped middle China. The results indicated that while there is little demand for sport competition actually nowadays, sport competitions are in great potential demand; there is lack of professional sport clubs, and a few sport clubs are not independent principal part; the number of marketing agencies is still limited, small in scale and in great need of special experts; the administration of goverra-nent is not regulated, and the construction of low for sports race logs behind. It is proposed to explore market demands for sports races, establish professional sports clubs, establish agencies for sport competition and strengthen the construction of low in relation to sport competition, in order to speed up the sport competitions and promote its profits.