CAJ | 학술논문

随着改革开放的进程,电视媒介进一步深入到体育新闻中,在受众中的影响日益增大,我国的电视体育新闻也逐步繁荣起来,基于电视媒介的传播规律和体育新闻的特性,电视体育新闻的运作模式呈现出市场化、娱乐化、竞技化、专题化的趋势.然而,在四种运作模式的发展过程中,他们发展水平是不平均的,有的已经逐渐走向成熟阶段,有的则是初露端倪,他们有着积极正确的一面,同时也有很多不足之处,这就要求我们运用新闻传播理论和体育理论作为指导,来改进和提高.
수착개혁개방적진정,전시매개진일보심입도체육신문중,재수음중적영향일익증대,아국적전시체육신문야축보번영기래,기우전시매개적전파규률화체육신문적특성,전시체육신문적운작모식정현출시장화、오악화、경기화、전제화적추세.연이,재사충운작모식적발전과정중,타문발전수평시불평균적,유적이경축점주향성숙계단,유적칙시초로단예,타문유착적겁정학적일면,동시야유흔다불족지처,저취요구아문운용신문전파이론화체육이론작위지도,래개진화제고.
In pace with the course of reform and open, TV media has gone deep into the sports news further, and the influence has become larger and larger in the audiences, which the TV sports news has become prosperous step by step. In view of the broadcasting law and the specific property of spots news, the operational pattern of TV sports news has taken on the trend for marketing, entertainment, competition and specialty. However, the developing lever of them hasn＇t been average in the four course of operational pattern. Some of them have gradually run to the mature stage, others have begun to show inkling. There are advantageous and disadvantageous in them at the same time, which asked us to use the broadcasting theory of news and the theory of sports as the guide to improve.