商业研究
商業研究
상업연구
Commercial Research
2006年
1期
186~189
,共null页
快餐业 市场行为 市场绩效
快餐業 市場行為 市場績效
쾌찬업 시장행위 시장적효
fast food industry ; structure; performance
随着我国经济的增长，中国快餐业发展迅猛。分析我国快餐企业产品差异化行为，连锁经营行为以及整个快餐行业的市场绩效；并在此基础上运用多元统计的方法对我国快餐业市场行为对市场绩效的实现程度进行实证分析，使我国快餐企业市场行为合理化，积极发展中式快餐业。
隨著我國經濟的增長，中國快餐業髮展迅猛。分析我國快餐企業產品差異化行為，連鎖經營行為以及整箇快餐行業的市場績效；併在此基礎上運用多元統計的方法對我國快餐業市場行為對市場績效的實現程度進行實證分析，使我國快餐企業市場行為閤理化，積極髮展中式快餐業。
수착아국경제적증장，중국쾌찬업발전신맹。분석아국쾌찬기업산품차이화행위，련쇄경영행위이급정개쾌찬행업적시장적효；병재차기출상운용다원통계적방법대아국쾌찬업시장행위대시장적효적실현정도진행실증분석，사아국쾌찬기업시장행위합이화，적겁발전중식쾌찬업。
With the increased economic growth, Chinese fast food industry has been developing rapidly. This paper analyzes market behavior and performance of fast food industry in china. With a multivariate statistical analysis, it studies the relationship between market behavior and performance. It then gives some advice to enterprises and government on how to develop Chinese fast food industry.
