CAJ | 학술논문

旅游业作为21世纪一大产业，越来越受到各国和各地区的重视。旅游产品以无形服务为核心，其产品质量不能像有形实物那样可以在购买前加以判别，其价值、质量的鉴定只能由旅游者购买之后做出辨别。而旅游动机具有易变性、依附性、追求时尚性等特点，这一切都决定了旅游与广告有着天然良好的切入点。
여유업작위21세기일대산업，월래월수도각국화각지구적중시。여유산품이무형복무위핵심，기산품질량불능상유형실물나양가이재구매전가이판별，기개치、질량적감정지능유여유자구매지후주출변별。이여유동궤구유역변성、의부성、추구시상성등특점，저일절도결정료여유여엄고유착천연량호적절입점。
Tourism, being one of big industries of this century, has been paid more and more attention by almost every country and region. Different from other material objects, it is quite difficult for consumers to discriminate the value and quality of tourism products, because this kind of product take invisible services as its nucleus. Only after buying this kind of product can consumer learn its value and quality.Tourist motive has many changeable, dependent, fashionable features.All of these decide that natural good joint should be made between tourism and advertisement. This paper explains the conception of tourist advertisement and proves that tourist advertisement and propaganda can influence, guide even change tourist incentive.h also analyses the necessities of tourist advertisement and the principles of publicity.