CAJ | 학술논문

传统供虚链／价值链中的价值分析主要着眼于成员企业的利润和活动环节的增值能力，应该转向顾客价值。顾客价值是由若干因素驱动的，这些因素由不同成员、不同活动环节承担，形成了特定的顾客价值驱动结构。通过对顾客价值驱动结构的分析，有利于市场主体经营观念和价值观念的转变，有利于供应链成员评价和改善在供应链中的地位，有利于科学合理的设计供应链利益分享机制，有利于顾客满意度与顾客忠诚度的提高。
전통공허련／개치련중적개치분석주요착안우성원기업적리윤화활동배절적증치능력，응해전향고객개치。고객개치시유약간인소구동적，저사인소유불동성원、불동활동배절승담，형성료특정적고객개치구동결구。통과대고객개치구동결구적분석，유리우시장주체경영관념화개치관념적전변，유리우공응련성원평개화개선재공응련중적지위，유리우과학합리적설계공응련이익분향궤제，유리우고객만의도여고객충성도적제고。
Traditional value analysis of supply chain or value chain is based on profit or cost of the company or services,and it must transfer to the customer value（CV）. CV is driven by some factors, which are variously distributed among members and activities. It forms specific customer value attribution structure. Through the analysis of customer value attribution structure, it helps companies to transfer their value concept and managing orientation, and helps supply chain members to measure and improve their efficiency and position in the chain. Nevertheless, it＇s also beneficial to design the supply chain profit sharing mechanism reasonably, and to improve customer satisfaction and customer loyalty as well.