CAJ | 학술논문

体育赛事是体育报刊传播的重要内容。随着电视、网络等媒体的崛起，体育报刊逐渐失去了赛事传播市场的主导地位。为了应对严峻的形势，体育报刊应当着力开发和提高自身的核心竞争力，培育一支优秀的传媒人才队伍，控制若干报道资源，做好各类媒体间的竞合工作。注重赛事信息受众群体和传播内容定位的准确性，以及强化报刊的新闻报道策划能力。这些方法将有效地帮助体育报刊在体育赛事传播的激烈竞争中奠定自己的一席之地，掌握应有的话语权，传播出自己独特的声音，求得自身的生存和发展。
체육새사시체육보간전파적중요내용。수착전시、망락등매체적굴기，체육보간축점실거료새사전파시장적주도지위。위료응대엄준적형세，체육보간응당착력개발화제고자신적핵심경쟁력，배육일지우수적전매인재대오，공제약간보도자원，주호각류매체간적경합공작。주중새사신식수음군체화전파내용정위적준학성，이급강화보간적신문보도책화능력。저사방법장유효지방조체육보간재체육새사전파적격렬경쟁중전정자기적일석지지，장악응유적화어권，전파출자기독특적성음，구득자신적생존화발전。
Sporting events are the major contents for sports newspapers and periodicals. But they are losing their leading position in reports of sporting events with the rising of other media such as TV,Internet,etc. So sports newspapers and periodicals should try to develop and enhance their core competitiveness ,to nurture an excellent team of media staff,to control more news resources ,to compete and cooperate with other news media more effectively,to pay more attention to its readers ,to have more accurate contents in reports and to strengthen their ability in plotting and planning news reports. All These tactics may help the sports newspapers and periodicals establish their professional position,get hold of their right of discourse and speak out their viewpoints so as to gain their own survival and development in the fierce competition of reporting sporting events.