CAJ | 학술논문

本文认为，20世纪90年代以来，我国农产品超市发展迅速。这种新型农产品零售业态的出现将对我国农业产业链产生深刻的影响，而收入水平的提高，物流技术的发展。消费需求与消费方式的变化，激烈的市场竞争则是我国农产品超市经营发展的主要动因。文章认为。根据我国的现状．农产品超市将是我国城市农产品零售市场的主导形式，而农贸市场依然是农村农产品零售的主要形式，连锁经营将是农产品超市经营的主要组织形式；我国农产品超市的经营发展不能一蹴而就。必须循序渐进。为了促进我国农产品超市的经营发展，必须因地制宣发展生鲜超市，加快农产品标准化工作，增加对农产品流通领域的投资。
본문인위，20세기90년대이래，아국농산품초시발전신속。저충신형농산품령수업태적출현장대아국농업산업련산생심각적영향，이수입수평적제고，물류기술적발전。소비수구여소비방식적변화，격렬적시장경쟁칙시아국농산품초시경영발전적주요동인。문장인위。근거아국적현상．농산품초시장시아국성시농산품령수시장적주도형식，이농무시장의연시농촌농산품령수적주요형식，련쇄경영장시농산품초시경영적주요조직형식；아국농산품초시적경영발전불능일축이취。필수순서점진。위료촉진아국농산품초시적경영발전，필수인지제선발전생선초시，가쾌농산품표준화공작，증가대농산품류통영역적투자。
The author points out that the increase of income level, the development of logistics technology, the change of consumption structure and the ever-sharpening market competition are the four factors affecting the development of food supermarket. The food supermarket will be the main content of China＇s urban food retailing market, but not the main content of rural food retailing market. The chain-store operation will be adopted in the development of food supermarket and the food supermarket should be developed progressively. To promote the development of China＇s food supermarket, we should develop the fresh food supermarket in line with local conditions, speed up work on agricultural product standardization and increase the investment on agricultural product circulation.