CAJ | 학술논문

2004年9月发生在西班牙东南部城市埃切尔的“烧鞋事件”震惊了国内外。事件发生后，中国国内的诸多媒体把舆论的焦点集中在对温州鞋制造商的评论上，认为此次事件的发生很大程度上是由于温州鞋的价廉以及温州经营模式的缺陷。事实上温州鞋的价廉并不违反市场经济条件下的游戏规则。此事件的发生，不得不让我们反思中国企业的国际化生存问题。最根本的还在于文化差异及其由此而引起的沟通失衡和误解问题。
2004년9월발생재서반아동남부성시애절이적“소혜사건”진량료국내외。사건발생후，중국국내적제다매체파여론적초점집중재대온주혜제조상적평론상，인위차차사건적발생흔대정도상시유우온주혜적개렴이급온주경영모식적결함。사실상온주혜적개렴병불위반시장경제조건하적유희규칙。차사건적발생，불득불양아문반사중국기업적국제화생존문제。최근본적환재우문화차이급기유차이인기적구통실형화오해문제。
The shoe -burning incident happened in Elche, a city in the southeastern Spain, in September of 2004 shocks China and the whole international community. Many media in China point out that the reasons for this incident, to a large degree, are the low price of Wenzhou manunot be blamed for the incident. However, we have to contemplate the survival of the Chinese enterprises in the world market. This article sheds light on the shoe - burning incident in Spain from the aspect of the intercultural communication and gives some suggestions on the strategies of trans - boundary communications under the circumstance of cultural differences.