CAJ | 학술논문

商标词的构成不是任意的，是有理据的。英语臆造词汇商标词是根据商品的特点、性能、用途等，采用各种方法和理据，综合语言、文化、心理、市场、美学等诸学科的原理创造出来的新词。英语臆造词汇商标词大多读音简洁响亮，运用了多种语音修辞手段，灵活使用英语构词法，且意义丰富。本文从语音、构词、语义三方面对英语臆造词汇商标词的构词理据进行分析，以期对我国出口商品命名起一定借鉴作用。
상표사적구성불시임의적，시유리거적。영어억조사회상표사시근거상품적특점、성능、용도등，채용각충방법화리거，종합어언、문화、심리、시장、미학등제학과적원리창조출래적신사。영어억조사회상표사대다독음간길향량，운용료다충어음수사수단，령활사용영어구사법，차의의봉부。본문종어음、구사、어의삼방면대영어억조사회상표사적구사리거진행분석，이기대아국출구상품명명기일정차감작용。
Brand names cannot be arbitrarily created; they are motivated. Coined English brand names are created according to the principles of linguistics, culture, psychology, marketing and aesthetics, as well as the attributes and functions of products. This article analyzes the motivation of pronunciation, word - formation and meaning of coined English brand names in the hope of giving some help to the naming of exported products of our country.