CAJ | 학술논문

采用文献资料法和问卷调查法，利用营销学和品牌学相关理论，系统研究中国体育代表团的整体存在方式、状态、优势问题，以期为创造具备市场优势的品牌化经营模式提供依据，实现中国体育组织经济效益和社会效益之间的协调与平衡发展。
채용문헌자료법화문권조사법，이용영소학화품패학상관이론，계통연구중국체육대표단적정체존재방식、상태、우세문제，이기위창조구비시장우세적품패화경영모식제공의거，실현중국체육조직경제효익화사회효익지간적협조여평형발전。
Based on literature review and questionnaire investigation, this paper applied the marketing and brand theory to analyze the existing manner, form and advantage of the Chinese Sports Delegation（CSD）, and hoped to create a management model according as the market preponderant brand in order to realize the goal of the Chinese Sports Orgnizations （CSD） for their harmony and equilibrium development between economy benefit and society benefit.